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Google keyword advertising is waste of money says eBay report

Google keyword advertising is waste of money, says eBay report | Technology | The Guardian: "In carrying out the study eBay removed paid-search keywords using its brand name from Yahoo and Microsoft search engines and kept paying to keep them on Google. "The results show that almost all of the forgone click traffic and attributed sales were immediately captured by natural search," the auction site found. Removal of these advertisements simply raised the prominence of the eBay natural search result. eBay also conducted a separate test of the effectiveness of non-branded keywords – such as "cell phone" – and found "search engine marketing had a very small and statistically insignificant effect on sales". The company said its findings were likely to be equally relevant for other major brands, and raised questions about the received wisdom that Google is an efficient way to market to consumers. "The efficacy of search engine marketing is weak, a conclusion that is likely to apply to other large brands that together spend billions of dollars a year on internet marketing," added the report."




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Google database and the world's largest pirate search engine

Movie Studios Want Google to Take Down Their Own Takedown Request | TorrentFreak: "With more than 100 million links to pirated files Google is steadily building the largest database of copyrighted material. This is rather ironic as it would only take one skilled coder to index the URLs from the DMCA notices in order to create one of the largest pirate search engines available."




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Google's Eroding Lead in Web Search

Daily Report: Google's Eroding Lead in Web Search - NYTimes.com: "Though Google is the undisputed king of search, alternative services are chipping into its share of the market, Claire Cain Miller reports in The New York Times. The nature of search is changing, especially as more people search for what they want to buy, eat or learn on their mobile devices. This has put the $22 billion search industry, perhaps the most lucrative and influential of online businesses, at its most significant crossroad since its invention. No longer do consumers want to search the Web like the index of a book — finding links at which a particular keyword appears. They expect new kinds of customized search, like that on topical sites like Yelp, TripAdvisor or Amazon, which are chipping away at Google’s hold. Google and its competitors are trying to develop the knowledge and comprehension to answer specific queries, not just point users in the right direction. . . . "




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Google and Europe Reach Deal on Search Results

Google has for the first time agreed to legally binding changes to its search results after an antitrust investigation by European regulators.

Google and Europe Reach Deal on Search Results - NYTimes.com: " . . . Google will not have to change the algorithm that produces its search results, the people said. Under the proposal, Google agrees to clearly label search results from its own properties, like Google Plus Local or Google News, and in some cases to show links from rival search engines. . . ."




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Mobile Web Search Impacts Google

As Web Search Goes Mobile, Competitors Chip at Google’s Lead - NYTimes.com: "People are overwhelmed at how crowded the Internet has become — Google says there are 30 trillion Web addresses, up from 1 trillion five years ago — and users expect their computers and phones to be smarter and do more for them. Many of the new efforts are services that people do not even think of as search engines. Amazon, for example, has a larger share than Google of shopping searches, the most lucrative kind because people are in the mood to buy something. On sites like Pinterest and Polyvore, users have curated their favorite things from around the Web to produce results when you search for, say, “lace dress.” On smartphones, people skip Google and go directly to apps, like Kayak or Weather Underground. Other apps send people information, like traffic or flight delays, before they even ask for it."




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Shodan's John Matherly (video)


April 9 (Bloomberg) -- Shodan's John Matherly discusses how the seach engine differentiates itself from Google and Yahoo. He speaks with Emily Chang on Bloomberg Television's "Bloomberg West." (Source: Bloomberg)




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Scariest internet search engine Shodan (video)


Wacky things  found on the internet via shodan that are not computers, routers, switches or the 'typical' things you look for when keeping computer security in mind. Published on Aug 21, 2012

Shodan: The scariest search engine on the Internet - Apr. 8, 2013: " . . . Unlike Google which crawls the Web looking for websites, Shodan navigates the Internet's back channels. It's a kind of "dark" Google, looking for the servers, webcams, printers, routers and all the other stuff that is connected to and makes up the Internet. . . Shodan runs 24/7 and collects information on about 500 million connected devices and services each month. . . . Countless traffic lights,security cameras, home automation devices and heating systems are connected to the Internet and easy to spot. Shodan searchers have found control systems for a water park, a gas station, a hotel wine cooler and a crematorium. Cybersecurity researchers have even located command and control systems for nuclear power plants and a particle-accelerating cyclotron by using Shodan. . . .  very few of those devices have any kind of security built into them. "It's a massive security failure," said HD Moore, chief security officer of Rapid 7, who operates a private version of a Shodan-like database for his own research purposes. . . ."

One fix? Password protection.




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The future of search (video)

 The future of search ... made simple - an animated ...(video at link)
How will new mobile phones and technology such as Google Glass influence our searches ...
guardian.co.uk




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