Franken-Yahoo No. 19? Yahoo Eyes E-Commerce App Platform Lexity. - Kara Swisher - News - AllThingsD: "Kumar then left Yahoo again to found Lexity — formerly Vurve — in 2009. According to its website, the startup “will build apps that help merchants with customer acquisition, retention and monetization.” That includes Lexity Live, which offers all kinds of data about store traffic and more. Lexity, which is based in Mountain View, Calif., and also has a labs unit in India, has raised close to $6 million from angel investors like Esther Dyson, Joshua Schachter, Vish Makhijani and Ash Patel and also venture outfits including Spark Capital, True Ventures and 500 Startups."
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