Amazon vs. Google: It's A War for the Shopping Search - WSJ.com: "...One happy advertiser using Google's new ads is John James, chief executive of Acumen Brands, which owns retailer CountryOutfitter.com. The product-listing ads "perform very well," he says, particularly when searchers know what they are seeking, like the Ariat Rambler Cowboy Boots his company advertises on Google. "They are definitely a way to unlock value compared to old text ads," Mr. James says. At stake is supremacy in the U.S. e-commerce market, which comScore expects to rise 14% to around $210 billion this year. While many think of Amazon and Google as being in separate businesses, the two are locked in fierce competition to be the first search box shoppers turn to when they are browsing products online. As more Internet users begin searches on Amazon's marketplace—which comprises an array of vendors besides itself—Google loses an opportunity to show them ads...."
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