Data Doppelgängers, Personalization

Data Doppelgängers and the Uncanny Valley of Personalization - Sara M. Watson - The Atlantic: "....As our behaviors, bodies, and environments are made legible as data, and as our online experiences mesh with our offline ones, we need to try to unpack these uncanny encounters with data. Throughout history, new technologies provoke moral panic and anxiety—in part because those technologies upend our understanding of time, place, and ourselves. But as we adopt and domesticate them, these technologies become integrated into our lives and embedded in the cultural fabric. The more time we spend time with our data doppelgängers, the more familiar they may become. That’s why it is so important to be able to scrutinize our data and hold accountable the systems collecting our data while those processes are still malleable. The same dominant sociotechnical systems that favor data for its objectivity put our subjectivity at risk. We need to demand more ways to keep our data doppelgängers in check." (read more at link above)

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