How to Tell the Fashion Future? - NYTimes.com: "Not surprisingly, some traditional forecasters are suspicious of a data-driven approach. “Right now data is the buzzword,” said Isham Sardouk, chief creative officer at Stylesight in New York and once a design director at Victoria’s Secret. “But for me, data is not everything. It’s just a portion of the information that’s out there. I think that intuition is underrated, and when people think of a trend forecaster they imagine a crazy guy in a room experiencing visions of salmon pink. But it’s a group decision. I have a team of 200 industry experts feeding information from all around the world.”"
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