Rap Genius, Google Search, the Truth

If only Google was 1/2 as good as they think they are at catching spam, scams, linking violations, etc. EVERY DAY, on Google.com, scammy, spammy websites rank high on the first page! --

Why the Rap Genius Story Is Really About Google | Entrepreneur.com: " . . . So why did it take an unaffiliated blogger to out Rap Genius's methods? Either Google either didn't catch the problem or ignored it . . . Keep in mind, Rap Genius's methods were not subtle: They invited bloggers to join their "affiliate program," which meant bloggers placed Rap Genius links in posts in exchange for promotion. So basically Rap Genius purchased links with free promotion. And their link growth exploded. Between September and November 2013, Rap Genius doubled the number of links pointing at their site, adding more than 20,000 to their link profile, according to Majestic SEO's link intelligence tool. And it's exactly the kind of anomaly Google (claims it) catches. So, Google either missed Rap Genius's questionable link strategy, or decided to ignore it. The search giant only acted when a blogger with no Google affiliation revealed Rap Genius's behavior. . . ."

I am not anti-Google, but really, WTF Matt Cutts!

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Google Quality Violation, How to Fix Your Website

Execution, Patience, Perserverance, Follow through --

How to Fix Your Website If You Violate Google's Quality Guidelines | Entrepreneur.com: "...NoFollow is adding a rel=”nofollow” attribute to the tag, which communicates to Google that this link should not influence a target links ranking. To learn more about NoFollow and Google, get it from the horse’s mouth. Next, we contacted website owners via WhoIs.net, contact forms, email and social media, and simply asked them to delete links to our site. We were able to remove almost 70 percent of the harmful links. Then, we added the rest of the bad links to Google’s Disavow Tool. But, after sending several requests for Google to review our site’s negative standing, we got only automatic responses from Google’s Webspam team that our site continued to violate the guidelines...." (read more at link above)

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Links, Rap Genius, Google Rules

When it comes to Links, better follow the Google Rules --

Why the Rap Genius Story Is Really About Google | Entrepreneur.com:
A few rules for companies:

• Never pay for links.
• Don't barter anything, including promotion or in-kind services, for links. To Google, that's the same as paying.
• Don't frequently publish press releases to build links. Weekly press releases with highly-optimized links will definitely trigger Google's detection tools. Use common sense.
• Don't acquire links by asking for them. Period. You should acquire links by capturing the interest of an audience. That's marketing. And in the end, it's what will always work.

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Avoid Google Trouble, Use Nofollow Tags

Avoid Google trouble -- use nofollow tags --

source: Search Engine Land

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