Rap Genius, Google Search, the Truth

If only Google was 1/2 as good as they think they are at catching spam, scams, linking violations, etc. EVERY DAY, on Google.com, scammy, spammy websites rank high on the first page! --

Why the Rap Genius Story Is Really About Google | Entrepreneur.com: " . . . So why did it take an unaffiliated blogger to out Rap Genius's methods? Either Google either didn't catch the problem or ignored it . . . Keep in mind, Rap Genius's methods were not subtle: They invited bloggers to join their "affiliate program," which meant bloggers placed Rap Genius links in posts in exchange for promotion. So basically Rap Genius purchased links with free promotion. And their link growth exploded. Between September and November 2013, Rap Genius doubled the number of links pointing at their site, adding more than 20,000 to their link profile, according to Majestic SEO's link intelligence tool. And it's exactly the kind of anomaly Google (claims it) catches. So, Google either missed Rap Genius's questionable link strategy, or decided to ignore it. The search giant only acted when a blogger with no Google affiliation revealed Rap Genius's behavior. . . ."

I am not anti-Google, but really, WTF Matt Cutts!

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