Solve Media Blog, Fraudulent Web Traffic Tips the Scale in the United States: "...“Today’s data is a wake up call for unprotected US publishers and advertisers alike - as an industry, we can no longer deny that bot traffic is eating away at the overall quality and effectiveness of our collective saleable audience. Think of it this way - a premium could be charged by publishers who commit to ensuring human verification of audiences - that level of security and guaranteed performance is where publishers should focus first as they attempt to create and sell new advertising products to brands,” said Chris Wysopal, Chief Technology Officer, Veracode and member of Solve Media’s Security Council. Bots crowd web, video and mobile traffic and cause advertisers to pay for impressions, views and clicks that are not being engaged with by real people. Malicious bots undermine the security of the web and cause harm, including stealing publisher content, creating spam assets and phishing..."
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