New York Times Chief Data Scientist, Machine Learning, Subscriptions

The New York Times Hires a Chief Data Scientist and Hopes Machine Learning Can Boost Subscriptions | MIT Technology Review: "....The Times doesn’t lack for data—its readers make nine million visits a day to its home page. “But we really needed someone to give us insights about why people subscribe and how to retain them,” says Frons. “Before they pick up the phone and say ‘I want to cancel,’ you could predict by the patterns of their behavior, like not logging in as much, that they might do that.”..."

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