The Limits of Big Data

Pentland’s idea of a “data-driven society” is problematic. It would encourage us to optimize the status quo rather than challenge it

The Limits of Big Data: A Review of Social Physics by Alex Pentland | MIT Technology Review: "Tapping into big data, researchers and planners are building mathematical models of personal and civic behavior. But the models may hide rather than reveal the deepest sources of social ills." (read more at link above)

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