Google Flu Trends, Traditional Data

The New Thing in Google Flu Trends Is Traditional Data - NYTimes.com: "...The main critique came in an analysis done by four quantitative social scientists, published earlier this year in an article in Science magazine, “The Parable of Google Flu: Traps in Big Data Analysis.” The researchers found that the most accurate flu predictor was a data mash-up that combined Google Flu Trends, which monitored flu-related search terms, with the official C.D.C. reports from doctors on influenza-like illness. The Google Flu Trends team is heeding that advice. In the blog post, written by Christian Stefansen, a Google senior software engineer, wrote, “We’re launching a new Flu Trends model in the United States that — like many of the best performing methods in the literature — takes official CDC flu data into account as the flu season progresses.”..."


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