Consumer Data, Secrets of Shopping

The secrets of shopping | The University of Chicago Booth School of Business: "What economists and marketers are learning from newly accessible consumer data . . . Now Nielsen is sharing three datasets through Booth, with a staggering amount of information. One dataset covers purchases by 40,000–60,000 households in the United States. Another contains sales results from 35,000 stores—grocery stores, drugstores, discount chains, and similar outlets—for the years 2006 through 2011. Those records span up to 3 million bar codes, and the data represent about 33% of the volume at mass merchandisers and about 55% of US retail volume from grocery stores and drugstores. The information now available is a gold mine for researchers, marketers primarily, but also economists who see the potential to explore longstanding questions about consumer behavior . . ." (read more at link above)

Follow @QYRYScom
Seguir a @QYRYScom