Google Changes, Future of SEO

6 Major Google Changes Reveal the Future of SEO - Search Engine Watch (#SEW): "The focus now is on understanding your target users, producing great content, establishing your authority and visibility, and providing a great experience for the users of your site. Properly architecting your site so that the search engines can understand it, including using schema and related markup, addressing local search (if that is relevant to you), and work of this type still matters, too."

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